Title

Curbing Impulse Buying with a Shopee Magic 8 Ball

Timeline

Tools Used

My Role

The Team

Overview

For my Guided Studies in Design Thinking for I.T. Solutions, my groupmates and I used the design thinking process to work on the concept of Budol or being influenced to buy something online by reviews of other people. Initially, we first thought about the problem in a positive way, wanting to encourage spending by consolidating reviews, but we realized via the design thinking process that we could even create a solution that did not encourage it but actually curbed the impulse. From this, our solution actually gasified the freezing of cart as a challenge for users to gain more vouchers for free by keeping themselves from buying things impulsively. This allowed them to responsibly shop while also gaining the incentive of discounts and vouchers in their future purchases.

The Case